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不同的厂家要因地制宜,打造适合自己的产品广告。以下两则广告翻译,一则来自大名鼎鼎的克莱斯勒,一则来自名不见经传的泰山牌拖拉机。同样是汽车翻译,两者无论在语气、选词乃至宣传重点上都截然不同。

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两则汽车广告翻译范例

发布时间: 2013-07-25 15:48:04 浏览次数: 2564

不同的厂家要因地制宜,打造适合自己的产品广告。以下两则汽车广告翻译,一则来自大名鼎鼎的克莱斯勒,一则来自名不见经传的泰山牌拖拉机。同样是汽车翻译,两者无论在语气、选词乃至宣传重点上都截然不同。前者侧重其辉煌的历史和卓越超群的品质,并没有详细介绍其某个具体车型;后者因无人知晓,则必须详细说明其性能、用途等方能为人所了解。翻译时,前者用词华丽典雅,颇有傲视群雄的气魄;后者则脚踏实地,表达清楚,事无巨细。两个译文都较好地迎合了原文的风格。以下是两则汽车广告翻译的汉语与英语翻译的对照。

Chrysler-Seting the Standard
Wherever We Go

Since 1925,the Chrysler Corporation has been setting die standard for automotive excellence in the United Sates. Today,wete doing the same in over 100 countries worlrhvide.
The home for all-new product development it the Chrysler Technology Center, one of the world's most technologically advanced vehicle research centers. It is here that platform tearns of experienced designers,engineers,and manufacturing experts word together to treat vehicles with some of the industry's most revolutionary designs.
Chrysler is comitted to designing and manufacturing world-class automo-biles and sport utility vehicles that not only compete with the world's best,but surpass them as well.ode invite you to see for yourself.

英译中译文如下:

克莱斯勒汽车
创新标准,领新潮流

1925年以来,美国克莱斯勒汽车厂在美国汽车制造史上,不断开创新的里程。今天,在全球一百多个国家里,我们同样肩负这项重任,蜚声国际!
在全球最先进的克莱斯勒汽车科研中心诞生了无数的崭新型号和汽车新发明。克莱斯勒的汽车工程师和设计师经验丰富。他们的努力结果为克莱斯勒汽车写下了许多光辉篇章,大放异彩!
我们遵循一贯的宗旨,不但研制国际级优质的汽车;同时更是超越群雄,精益求精,领导新潮流,奠定了今天汽车世界的先导地位。请光临克莱斯勒的陈列室。

泰山牌拖拉机

多种用途,坚固耐用,灵活省油。
泰山-12、泰山-25和泰山-50S是一种多用途轮式拖拉机,适用于犁、耙、播种、中耕、收割等多种田间作业,坚固耐用,使用方便可靠。这种拖拉机还可以进行运输作业、抽水、排灌或作为发电的固定动力。这些拖拉机均具有结构紧凑、操纵简便、转向灵活、节省油耗等特点。

中译英译文如下:

Taishan Tractor

Multi-purpose, sturdy,economical.
Taishan-12,-25 and 50S are a tough versatile wheeled tractor and are reliable enough to tackle a variety of jobs such as plough,harrowing,seed drilling,cultivating,harvesting,etc.With great ease. They can also serve as facilities for transportation,water pumping and irrigation, or as a prime mover for electricity generation. The tractors are featured by compact construction,convenient operation,high maneuverability and low fuel consumption.